Timber, black structural elements, stone-grey tones and a generous bar shaped Nespresso Professional’s stand at HIP 2024. Designed by noisySTUDIO, the space brought the brand’s materials and its hospitality offer into one setting.
Timber slats introduced rhythm and warmth, while clear geometry kept the overall composition legible.
Coffee at the centre of the conversation
Planting, fabric and lighting marked the entrance and framed the bar, where cooking demonstrations and coffee tastings took place.
The stand needed to read clearly from the aisle and work just as well at the scale of a conversation. The architecture gave it presence; the product gave visitors a reason to stay.
Thank you to Nespresso Professional and the team behind the project.
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