-
Exhibition glossary: the words that help you plan a stand
Exhibition projects bring marketing, design, production and event teams into the same conversation. This glossary gives them a shared vocabulary for setting the brief and checking what a proposal includes. People and…
-
Booth or stand? Start by agreeing what you are building
Booth and stand usually describe the same thing: the space a brand occupies at an exhibition. Booth is common in the United States; exhibition stand is the usual term in the UK…
-
Exhibition stand design: the decisions to make first
A good exhibition stand starts before anyone draws its shape. It starts with what the business needs to achieve and what a visitor should be able to do. Choose the priority that…
-
Exhibition marketing: before, during and after the stand
Exhibiting starts well before the doors open and continues after the stand comes down. The space connects the work of inviting people with the conversations and follow-up that come next. Before: decide…
