For Campofrío Smart Solutions at HIP 2024, the starting point was “Picoteo”: food made for sharing. noisySTUDIO developed the stand around that social idea.
Colour and product presentation gave the space an approachable character. Sharing food became the basis for a place where hospitality professionals could meet and talk.
Let the product shape the space
When the offer is about tasting and sharing, the design needs to make those activities feel natural. The story, the focal points and the conversations all have a part to play.
Thank you to Campofrío Smart Solutions and everyone who contributed to the project.
Planning your next exhibition? Let’s talk about what the space needs to do.
