Colour gave Jamaica’s FITUR 2024 stand its organising idea. noisySTUDIO developed a direct, recognisable composition around the destination’s identity.
The project is a reminder that presence comes from making clear choices. A focused visual language can help a brand stand out without filling every part of a space with another feature.
The question was which elements told Jamaica’s story best, and how they could support the practical work of the stand.
Thank you to the Jamaica team for trusting noisySTUDIO with its design and production.
Planning your next exhibition? Let’s talk about what the space needs to do.
