ALSA’s brief for FITUR 2024 centred on hydrogen and mobility. noisySTUDIO collaborated on a stand that gave that conversation a physical setting.
Design and content worked together to introduce the company’s vision to visitors. The architecture provided a framework for looking at transport and discussing its possibilities.
Communicate a vision clearly
An exhibition space can make a future-facing idea easier to engage with. Environmental and technical outcomes belong to the underlying projects and evidence presented by the brand; they are separate from the exhibition narrative.
This article looks back at the design work for FITUR 2024. Thank you to the ALSA team for its trust.
Planning your next exhibition? Let’s talk about what the space needs to do.
