For ALSA at FITUR 2025, architecture and audiovisual content were developed as parts of the same visitor experience. noisySTUDIO designed and built the stand and produced content to support its story.
Large-scale structures and lighting gave the space its open character. Screens and imagery of ALSA’s destinations added a narrative layer to the visitor’s route.
A place to look, meet and talk
Alongside the visual experience, the stand needed to support professional meetings. The design had to work for a visitor taking a first look and for a team sitting down to discuss a project.
It is a useful example of why we bring content into the design conversation early: space and story can then support each other, instead of competing for attention.
Thank you to the ALSA team for its trust.
Planning your next exhibition? Let’s talk about what the space needs to do.
