Octavio Rincón visited Slush in Helsinki in 2024 with a question close to our work: what changes when people share a physical space?
After years of exploring virtual environments that let people meet without travelling, the event was a reminder of the value of chance. A conversation continues, someone makes an introduction, an unplanned connection turns into an idea.
Make room for the unexpected
This is not a choice between physical and virtual meetings. It is a design question. What does each kind of encounter need, and how can the setting make it easier?
That thought came back with us from Helsinki. Before choosing the medium, understand the conversation you want to make possible.
