A large tree formed the centrepiece of Medicaline’s stand at Expodental 2024. Designed by noisySTUDIO, the space used that single, recognisable idea to bring the brand and its products closer to visitors.
Around the tree, people could discover Medicaline’s latest products and speak with the team. The central feature gave the stand a clear visual identity within a busy exhibition hall.
One idea people can recognise
An exhibition design does not need a dozen competing gestures. A strong focal point can help visitors understand a space and remember where they have been.
For this project, that focal point was the tree. Thank you to Medicaline for trusting noisySTUDIO with the design.
Planning your next exhibition? Let’s talk about what the space needs to do.
