A destination stand has two jobs: give visitors a reason to want to go, and give the people behind the destination a place to talk. For Jamaica at FITUR 2025, noisySTUDIO designed those two needs together.
LED screens brought island landscapes into the exhibition hall. Planting and natural materials carried the story into the physical space, while colourful furniture and informal meeting areas made room for conversation.
More than a view of the island
Jamaica’s identity ran through the stand, from the imagery seen across the aisle to the places where visitors could sit down with the team. The aim was a coherent experience at both scales: an invitation from a distance and a welcoming setting up close.
Thank you to the Jamaica team for trusting noisySTUDIO with its presence at FITUR 2025.
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