In September 2024, we shared an important piece of news for the studio: noisy had been selected to develop the design of Paradores’ stand for FITUR 2025.
That announcement marked the beginning of the work: understanding the brief, finding a creative direction and giving it a physical form. Before there are finished images, there are decisions about what a brand needs to say and how it wants to welcome visitors.
We keep this article as a record of that starting point. It is the original commission announcement, rather than a case study of the completed stand.
Thank you to Paradores for its trust.
Planning your next exhibition? Let’s talk about what the space needs to do.
